Introducing The Stager Weekly
I’ve spent a lot of time thinking about why presentation makes such a difference to how a property sells or lets, and…
10.08.2026
The 26% that needed a cut didn’t just lose money. They lost the first 48 hours, the window when Rightmove’s instant alerts push new listings to active buyers. After that, the listing drops in search results.
The Stager Weekly
36 days on the market for homes that sold at their asking price this year.
127 days for homes that needed a price reduction.
Rightmove’s July 2026 House Price Index. Same market, same buyers, same rates.
At the current UK average asking price of £372,359, a 7% reduction is over £26,000. A 5% cut is nearly £19,000.
Professional photography with a floorplan runs £100 to £175. Full vacant staging for a three-bed costs £3,000 to £4,000. Total presentation spend under £3,500.
74% of homes that sold this year did so without any reduction. Rightmove’s Colleen Babcock called it “remarkable.”
The 26% that needed a cut didn’t just lose money. They lost the first 48 hours, the window when Rightmove’s instant alerts push new listings to active buyers. After that, the listing drops in search results.
I wrote about what those numbers mean for how we present property in this week’s Stager Weekly.
Link to my weekly newsletter: https://shaurum.beehiiv.com
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