It’s super cost-effective
If you’re a business without a marketing team, hiring full-time marketers at scale is an expensive, long and arduous process. If you know that you need marketing support quickly, then hiring a fractional marketer can save you both time and costs in the long run by enabling you to hire for the skills that you need now. Hiring a fractional CMO who works part-time, maybe 1-2 days per week, enables them to hire the expertise they need but at a fraction of the price.
Flexibility to scale up (or down)
Fractional marketing enables you to bring in the experts you need when required to assist with the extra workload, and likewise, when things quieten down you can also scale back. The key here is to ensure that you have the right fractional support for the gaps that you want to fill (i.e. are you looking for a generalist or a specialist?) and ensure that you communicate the timescales up front.
Gain expert perspectives and new ideas
I once joined a company as the first full-time marketing hire and within a week I had completely flipped the idea of what marketing would mean to that company. They’d never had any form of marketing support and had asked operations and sales to grow the function, which didn’t work, so they’d gone through the process of hiring me, two years after they should have done.
The moral of the story here? Fractional marketing support would have given that business a much-needed boost and injected a new way of thinking that could have improved the revenue figures years before. Businesses don’t always need to wait out the approval process of a full-time hire when a fractional head of marketing could have changed the course of the business early on.
Want to learn more? Get in touch to discuss your requirements.
I provide personable and agile B2B fractional marketing support for SMEs and SaaS start ups to master your marketing with cost-effective expertise focused on building strategy, scalable campaigns,…
Post articles and opinions on Kent Professionals
to attract new clients and referrals. Feature in newsletters.
Join for free today and upload your articles for new contacts to read and enquire further.
