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Derek Seaward's Testimonial
Chris Dickson Creative Director
" I first met Derek when I was a young, wet behind the ear, art director in my first big London agency back in the mid-80’s. ‘The golden era of advertising’. I was briefing him on a tricky, never been done before idea that I trusted him to make happen. First impressions can mean so much. We hit it off with our first handshake and quickly realised I was in incredibly safe hands with a photographer who was a master of his craft. From that moment on,and over the following years, I worked with him on quite a number of high-profile projects each becoming bigger and even more complex by the brief. From small Thomas Cook posters and big studio and location shoots for Ford vehicles to Mercedes Benz cars.
While the world of capturing an image has changed over the years, I’m pleased to say Derek’s quality of photography, his attitudes and approach to creating great images hasn’t. He still has that inquisitive thirst for newtechnology to make the captured image even better and consistently delivers great work with an amazing positive, energised attitude to every brief and every working relationship.
His photographic knowledge is incredible. Understanding what it takes to capture the right picture, invaluable for clients and creatives large and small needing to get their brief right. Something he will always factor in to deliver a job beyond expectations. I’ve seen it for myself first hand. Clients and creatives worried how they are going to get such an important project delivered in time. Handing over ‘his’ finish images to see faces light up in relief, joy and amazement is something you have to see for yourself.
For me, he’s not just someone I’ve known for many years, he’s warm, caring, sincere, honest, giving, funny,passionate and will go to any length to get the job done right. A one in a million human being who a rare find in todays creative world and one I’m proud to call my friend.
Working and collaborating with Derek never feels like work. It’s so much more than that. It’s fun, because when you’re having fun, as I learned from that first handshake all those years ago, you always got the best out of everyjob. Just imagine going to work every day and still having a smile on your face at the end of it? That’s the Seaward effect.
He really is that good you know! "
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