Expertise
- Marketing Strategy
- Marketing Implementation
- Content Marketing
- Marketing
- Demand Generation
- Lead Generation
- Brand identity development
- Email Marketing
- Presentation design
- Logo Design
- HubSpot CRM
- Mailchimp
- adobe creative suite
- canva
- Social media marketing
- CMS
- website management
- Digital advertising
- Marketing Communication
- Brand & positioning strategies
- linkedin advertising
- B2B Marketing
- Customer Lifecycle Management
- Customer Journey Mapping
- Corporate Identity
- Content Management
- seo
Summary
Find me at betterconnected.uk
I work with SMBs to review their marketing strategy and increase their capacity to better connect with their target audience.
I provide flexible part-time marketing support and bring over 10 years of experience from leading in various marketing, brand, and design disciplines. I create and implement marketing strategies that align with business objectives to grow awareness, increase new inbound leads, and add meaningful engagement that draws prospects through the marketing funnel and sales pipeline.
Services include both strategy and implementation:
Marketing & Market Audits | Marketing Strategy | Demand & Lead Generation | Enhancing Websites, Social Media & CRMs | Creating and refreshing Brand Assets | Content, Email, Event & Digital Advertising Campaigns | Customer Journey optimisation.
Experience
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Better Connected
Marketing & Brand Consultant
- Current
Education History
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Professional Digital Marketing
CIM | The Chartered Institute of Marketing
2020 - 2022While working a full tine role I undertook this degree equivalent Level 6 Diploma "for marketing managers and marketers working in operational and supervisory roles, to progress their strategic and management skills."
Modules:Marketing and Digital StrategyDigital OptimisationThe Digital Customer Experience
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Industrial Design BSc
Brunel University
2006 - 2010The course gave an extensive customer-centric grounding in all things design.
Graduating with 69%, I enjoyed everything from the intense workload to meeting and socialising with friends.
I left Brunel having learnt an enormous amount from a wide range of subjects, but still with a passion for more.
